Hi, Taylor Garland here, the Make It Happen Guy for Online Marketing,
Local, live events are one of the most powerful ways to grow your small business. Even if you have global ambitions, or if you think your product isn’t really suited for live meetings.
At live events, you get a 100x better connection with people because of the high trust factor. I’ve seen this in my own live Meetup Groups and Seminar, and in other marketers’ events that I attend.
You can also get instant feedback about new products, services, and on your “elevator speech” and marketing! From a real human being, live!
I strongly suggest that you DREAM UP AN EXCUSE to host a local, live meeting either about your product/service, or about some topic related to it, and then market this event on Facebook. Be sure to offer a compelling “FREE BONUS” for attending!
Most people would rather sit at home and watch “Real Housewives of the Jersey Shore” or whatever terrible shows are lurking around in your TV these days, so you need to give them a bonus to convince them to attend.
Once you’ve got your event planned, just make sure you create a Facebook Event for it so it can be found on Facebook. To create a Facebook Event, it only costs $4,000. Just kidding, it’s FREE and it takes about 30 SECONDS! Here’s how:
1. Log in to your Facebook account
2. Click the Facebook logo in upper left to make sure you’re on the main page
3. From the list on the left, select “Events”
4. Click the button “Create an Event”, which is in the upper right of your screen
5. Answer the questions about your event
6. You’re done, now make a margherita!
The cool thing about Facebook Events is that when one of your Facebook Friends or Fans (Fans are friends of your business) clicks the button that they will attend/RSVP, this information shows up on all of their friends walls! That’s just Facebook doing what Facebook does best… letting people know what their friends are up to.
It’s the same for any Facebook feature really, because of the intensely social and viral nature of Facebook. Some examples:
* A Facebook FAN is worth more than a business card dropped in a bucket on your counter.
* A Facebook PAGE is more powerful than a regular old website.
* A Facebook GROUP is more powerful than a Google Group or Yahoo Group.
* A Facebook EVENT will turbocharge your local marketing efforts by allowing the Event to easily be seen and shared by your core audience. Basically, you’ll get friends and family referral attendees at your event without working very hard for them. Works for me!
Check out the video above to see a little tutorial on how to create a Facebook Event – you can watch my screen as I walk you through the steps!
Till next time, keep making it happen!
Taylor
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