Hey everyone, I wanted to talk about a topic that can really make or break a social media (Facebook, Twitter) marketing campaign, and that is: IS IT ENGAGING?
In a world where online interactions are a meeting of equals between company and consumer, and a social interaction/conversation, if you can’t get people engaged, then they’re going to leave your website or Facebook Page and forget about you!
Here are some quick tips to keep your content engaging so your customers get involved, remember you, and share you with their friends online!
* Ask Questions (don’t just post facts and figures)
* Tell Stories (people remember stories and they build an emotional connection)
* Use Video (you’ll build a stronger bond because they can see your face and hear your voice)
* Be Conversational (don’t speak down to your prospects, treat them like equals and with respect)
* Run Contests (everyone likes to win!)
What do you think? Have you used these tactics successfully to engage your customers? Let me know by commenting on my blog!
Thanks and till next time, keep “Making It Happen” online!
Taylor
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